Brand identity: A brand ready for launch.
The service
We find the mark, the type, and the color that carry a company from pitch deck to product. One idea, tested at every size before it ships.
For Founders before a launch or a raise, or a company whose identity no longer fits
- Starts with
- Discovery
- Reviews
- Weekly, in your browser
- You own
- The files, the code, and the design history
What you get
One idea
We find the mark, the type, and the color around one idea. Name exploration too, if you need it.
Tested at every size
Logo, logomark, and wordmark, tested at every size before anything ships.
A system, not a logo
A color and type system, and brand guidelines your team will actually use.
Ready for every screen
App icon, social assets, and files for print and screen.
How a brand project runs
Every service starts with discovery and includes weekly reviews in the browser.
Discover
We learn the company, the audience, and where the brand has to work. Name exploration starts here, if you need it.
You get A one-page brief we both agree on
Direct
We develop the identity through studies of the mark and its applications. Ortellis’ archive contains 20 numbered wordmark studies.
You get One direction and the reasons for it
Design
We build the mark, type, and color into a system and test it at every size, every week, with you.
You get Logo, logomark, wordmark, color, and type
Ship
We write the guidelines and export every file your team needs.
You get Guidelines, app icon, social assets, and files
Other services
The fine print.
It depends on the scope. We give you a schedule once the scope is agreed, and we review progress with you every week.
You do. At handover, you own the brand files, the source design files, the design tokens, the code, and the design history, in formats any team can build from. Working with reLabs afterward is an option, never a requirement.
Most people start with a Teardown: a senior review and a ranked list of what to fix. If you already know what you need, send us a brief and we’ll reply.
Launching or raising soon?
Tell us the date. We'll reply and take it from there.